Fashion retail and ecommerce / Lagos, Nigeria
Goodness & Mercy Ventures
A visual ecommerce catalogue that helps local and international shoppers browse products and continue their purchase on WhatsApp.
- Ecommerce design
- Product structure
- SEO
- WhatsApp conversion
The challenge
Make the value immediately clear.
Goodness & Mercy Ventures needed to turn a broad in-store collection into an online experience that works for wedding shoppers, aso-ebi groups, and international customers.
The approach
Design around how customers decide.
We created browsable categories, occasion landing pages, detailed product routes, customer imagery, and clear WhatsApp actions that match how the business already sells.
The outcome
A clearer path to action.
The finished storefront gives shoppers a richer way to discover the collection before contacting the business, while creating indexable pages for product and occasion searches.
Proof from the business
“Our aso-ebi group needed one colour direction for the whole family. They made it easy on WhatsApp before we visited.”
M. Balogun / Customer feedback featured by Goodness & Mercy Ventures
Your project could be next
Need a website that makes your business easier to trust?
Tell us what you are building. We will help shape the clearest path from first visit to customer inquiry.
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